WKBT-TV names new news director

Morgan Murphy Media has named Christi Reynard news director at WKBT-TV in the La Crosse-Eau Claire, Wisconsin market.

Reynard is currently assistant news director at WHNT in Huntsville, Alabama. She has held multiple news management positions with increasing responsibility in the past 15 years. This will be her first opportunity in the newsroom’s top job.

“Christi is an experienced and passionate journalist ready to build on the successes at WKBT,” said Chris Palmer, WKBT vice president and general manager. “I have no doubt she will help us strengthen our community connection across all news content platforms.”

Reynard is a graduate of Southern Illinois University. She has a proven track record of success as a producer, executive producer, and assistant news director in eight markets.

“I’m excited to join the WKBT news team,” said Reynard. “I look forward to building on WKBT’s legacy of serving the people of the greater Coulee region.”

Reynard will start in the role July 12.