WBA Newsroom
WKBT-TV in La Crosse is welcoming a new meteorologist to Wisconsin.
Derek Sibley tweeted Tuesday about his first week at the station as the weekday morning meteorologist.
He’s a graduate of the University of South Alabama and most recently worked at KMID in Odessa, Texas.... - MORE - New meteorologist joins La Crosse TV station
WKBT-TV in La Crosse is welcoming a new meteorologist to Wisconsin.
Derek Sibley tweeted Tuesday about his first week at the station as the weekday morning meteorologist.
He’s a graduate of the University of South Alabama and most recently worked at KMID in Odessa, Texas.... - MORE - 
NBC 7 San Diego Reporter and Director of Storytelling Joe Little is known for maximizing his time on camera when he’s live or recorded. Last week during a WBA webinar he shared his tips to make your time on camera matter, move the story forward, and simply look better.
A... 
If you had to make a list of cons when it comes to using social media as a broadcaster, the frequency of hurtful comments might rise to the top. And sometimes ‘thick skin’ isn’t much of a remedy.
Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning... 
Morgan Murphy Media has named Christi Reynard news director at WKBT-TV in the La Crosse-Eau Claire, Wisconsin market.
Reynard is currently assistant news director at WHNT in Huntsville, Alabama. She has held multiple news management positions with increasing responsibility in the past 15 years. This will be her first opportunity... 
The Associated Press announced Tuesday a change of policy in naming suspects in minor crimes. It will no longer name the suspects, citing concern that “such stories can have a long, damaging afterlife on the internet that can make it hard for individuals to move on with their lives.”
“The... 
More data is being released from the RTDNA/Newhouse School at Syracuse University Survey, with a focus on streaming, social and coping with COVID.
You can read more about the data 
After 10 years at WKBT-TV in La Crosse, Michelle Poedel announced Friday was her last day.
On her Facebook page, Poedel said she fulfilled her childhood dream of being a meteorologist, but will start a new adventure with her photography business.
Poedel said she’s looking forward to more time with... 
If you want to see all of the emails your mayor received and sent during the week of March 16-20, 2020, to find communications regarding the coronavirus outbreak, all you have to do is ask. Under state law, the mayor is required to retain these and provide them on request.... 
People in the news industry are often posing questions on social media regarding various journalism awards and job seeking. I am going to try to answer some of them today.
Do news directors care about awards when looking at a resume?
As a news director and a person in charge...