Monthly Archives: November 2015

Sponsored Content: Does Your Newsroom Use It?

Call it by any name – advertorial, sponsored content, whatever – it amounts to admitting that somewhere along the editorial line, somebody paid to get the content on your air, your website, or your social media feed. Some thoughts and comments on the use of sponsored content are here. Posted ... - MORE -

Dealing With Politicians’ PR People

They want control of any interview, want questions in advance, essentially they want to control the message AND the news stories surrounding whatever their candidate does or says. Turns out it’s the same in Canada as it is here in the U.S.  Here’s a great, short article with some ideas... - MORE -