Monthly Archives: December 2022

CBS 58 hires Collins as Director of Strategic Marketing

CBS 58 (WDJT-TV) in Milwaukee has named Jim Collins Director of Strategic Marketing.

Collins will work with all departments to increase ratings, revenue, visibility, and involvement in the community. He will report to General Manager Anne Brown.

Collins joins CBS 58 from WTMJ-TV, where he was most recently News Content Operations Manager. A 16-year veteran of that station, his experience includes promotions producer, overseeing internal station projects, leading public marketing efforts, and coordinating station events in the community. From 2018 to 2021, the Milwaukee native was selected as an E. W. Scripps “Leadership Champion,” overseeing corporate leaders within the company and identifying future leaders.

“I am thrilled to be working with CBS 58 and continue connecting with and supporting the people of Milwaukee,” Collins said. “I am excited to jump in and have the opportunity to work with Anne and the CBS 58 team.”

“As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” said General Manager Anne Brown. “His passion and experience will prove to be a key element in our station efforts.”

Toya Washington leaving WISN-TV

Anchor Toya Washington is leaving WISN-TV after 20 years at the station.

Washington joined WISN-TV in December 2002 as a co-anchor and later anchored the 6 p.m. newscast and for more than ten years has been anchor of the 5 p.m. newscast. She started working part-time in 2011.

She leaves at the end of December.

Column: Prehn records fight seeks accountability 

More than a year and a half after the expiration of his term, Dr. Frederick Prehn continues to occupy a seat on the Natural Resources Board, which sets policy for the state Department of Natural Resources. His refusal to step down has allowed him to cast the deciding vote in key decisions related to wildlife management, PFAS water quality standards, and land acquisition, with other important issues on the horizon.

On Nov. 16, my organization, Midwest Environmental Advocates (MEA), a Dane County circuit court judge to rule that Prehn violated Wisconsin’s open records law when he failed to turn over dozens of text messages related to his refusal to step down. Those text messages recently because of our ongoing lawsuit against him.

The open records law is a critical tool for holding the government accountable to the people it purports to represent. Under the law, Prehn should have turned over the text messages in question more than a year ago, in response to MEA’s records request.

Instead, he has relied on the three D’s — denial, delay and deflection — to avoid complying with the law. These tactics have led to unnecessary and costly litigation and deprived Wisconsinites of their right to information about the actions and inactions of public officials.

In response to our June 2021 records request, Prehn denied that he possessed any relevant text messages. When a separate records request sent to another public official turned up a text he had sent about his tenure on the board, MEA filed a to compel full disclosure. 

Prehn the court to dismiss the case, arguing that he was not a government authority and that communications related to his decision to remain on the board were not subject to the records law. 

When those arguments were by the court and our lawsuit was allowed to proceed, MEA negotiated an agreement to give third-party forensic investigators access to Prehn’s cell phone and set a timeline for complying with MEA’s records request. But Prehn’s side failed to comply by the agreed-upon deadline. 

Although Prehn has still not fully complied with our request, we received dozens of text messages that were previously withheld. They contradict his claims that his decision to stay on was not politically motivated.

Six months before his term ended, Prehn text messages with former Gov. Scott Walker in which Walker told Prehn to remain on the board. In another text, Prehn told a lobbyist he would “see if I can hang on till Becky gets in,” an apparent reference to holding his seat until former Lt. Gov. Rebecca Kleefisch was elected governor. She lost in the Republican primary.

Prehn has questioned MEA’s motivation for requesting these records. Our interest lies in ensuring government transparency in environmental decision making, but our reason for requesting the records is beside the point. Under the open records law, a requester’s reasons, real or perceived, for wanting records has no bearing on an official’s duty to provide them.

A decision in this case is expected soon. Let’s hope the court takes this opportunity to send a strong message that officials who violate the open records law will be held accountable.

Your Right to Know is a monthly column distributed by the Wisconsin Freedom of Information Council (), a group dedicated to open government. Adam Voskuil is a staff attorney at Midwest Environmental Advocates, a public interest law firm.

Make plan to manage newsroom vacation season

The holidays are here which means newsrooms are going into vacation mode and having to produce newscasts with limited staff.

Check out this RTDNA column from Tim Wolff, Vice President of TV and Digital Publishing Innovation at Futuri, about how to get through the vacation season with great news content for your audiences.

Sandy Maxx co-anchor of Wisconsin’s Afternoon News on Newsradio 620 WTMJ

Milwaukee broadcast veteran, Sandy Maxx will co-anchor Wisconsin’s Afternoon News on Newsradio 620 WTMJ. Maxx will join on-air host John Mercure, Sports Director Greg Matzek, and Traffic Reporter Debbie Lazaga weekday afternoons from 3 to 6 p.m. beginning Monday, Dec. 12.

“We are thrilled to welcome Sandy to the WTMJ team,” said Ryan Maguire, director of content, Newsradio 620 WTMJ. “Her perspective is unique, her energy is infectious, and her love for Milwaukee is truly genuine. Our fans and partners can expect Sandy to make an entertaining and enlightening addition to ‘Wisconsin’s Radio Station’, and we can’t wait for her to get started.”

“I’m truly thrilled to join John and the entire team as we collaborate and create the next chapters in the station’s evolution,” Maxx said. “It is an honor to be chosen to bring my experience to better engage, entertain, and serve our fans across multiple platforms.”

For the last eight years, Maxx was on the air on 96.5 WKLH. Prior to that, she had radio experience at various stations including, 99.1 WMYX in Milwaukee, 95.1 WIIL-FM in Kenosha, The Eighties Channel in Chicago, as well as marketing experience at radio stations in Chicago and Atlanta. Maxx also served as the in-game host for the Milwaukee Brewers (2003-07) and the Milwaukee Wave (2003-07, 2015-20), and as a P.A. Announcer for Marquette University women’s basketball and volleyball teams (2003-07, 2015-20). Since 2012, Maxx has hosted the Emmy-Award winning program The Arts Page on Milwaukee PBS. She has also emceed countless corporate and charitable events for organizations such as the Greater Milwaukee Foundation, Renaissance Theaterworks, and Aurora Healthcare.