Monthly Archives: April 2017

The New Heineken Ad

A lot of people will be talking about it. It’s totally political. It runs more than 4 minutes. The essential theme is, we have more in common than we don’t. If you haven’t seen it yet, it’s here. Posted by Tim Morrissey... - MORE -

Is This Really The Future Of Local TV News?

“It looks more like what people see on the web”.  The newscast has “buzzy, viral stories”. These are words Channel 10 in the Tampa Bay market uses to describe their new look. Read about it here. Posted by Tim Morrissey... - MORE -

Tips From A Veteran On Better Anchoring (and reporting)

Given the turnover and the itinerant nature of broadcasting, you are more than likely at least once, if not several times, in your career, to be working in a new city with new places and names to learn how to pronounce. In Wisconsin, that problem has largely been solved because... - MORE -