Monthly Archives: April 2017

The New Heineken Ad

A lot of people will be talking about it. It’s totally political. It runs more than 4 minutes. The essential theme is, we have more in common than we don’t.

If you haven’t seen it yet, it’s here.

Posted by Tim Morrissey

Is This Really The Future Of Local TV News?

“It looks more like what people see on the web”.  The newscast has “buzzy, viral stories”. These are words Channel 10 in the Tampa Bay market uses to describe their new look.

Read about it here.

Posted by Tim Morrissey

Tips From A Veteran On Better Anchoring (and reporting)

Given the turnover and the itinerant nature of broadcasting, you are more than likely at least once, if not several times, in your career, to be working in a new city with new places and names to learn how to pronounce. In Wisconsin, that problem has largely been solved because of an invaluable pronunciation resource which you can find here.

But there’s a lot more to good anchoring and reporting than just knowing how to properly pronounce local names and places. There are fundamentals – many of which are things you should NOT do – that have been captured in this excellent column from RTDNA.

Unnecessary ad-libbing and filler words are two pitfalls that a lot of on-air folks have never learned to avoid. The column succinctly points out that if you’re doing a good job as a reporter or anchor, you’ll never need to engage in meaningless banter.

Posted by Tim Morrissey