As with any profession, once you get into it, it takes effort to maintain an outsider’s perspective of how it works. The same applies to journalism.
A recent study found that there’s a lot that Americans don’t know about how journalism works. Here’s an example:
More than 4 in 10 adults (43 percent) say they don’t really know what the term “attribution” means in journalism, quite a bit more than the 30 percent who say they do understand that concept.
There’s also a lot of education that needs to be done on native advertising.
You can read more here.
Keep these survey results in mind the next time you think about how the public will understand your stories.