Researchers say a survey of viewers shows conventional wisdom about what local TV viewers want might not be true.
The report, as explained by Poynter, suggests putting an increased focus on emotion and putting using more graphics and animation.
“The conventional wisdom is that news consumers want increasingly short, quickly digestible content. While this may be true in some contexts, our panel survey respondents offered a more complex picture of audience preferences on the spectrum of efficiency to depth. Indeed, asked to describe what their ideal local news program would look like, respondents fairly consistently chose depth over efficiency.”