Storms don’t have to be severe to warrant extra coverage

Rain weather storm from davidpwhelan on Morguefile

A thunderstorm can disrupt someone’s day, even if the storm isn’t, strictly speaking, “severe” as defined by the National Weather Service.

Talent coach and weather content consultant Tim Heller, writing for RTDNA, says, “Local TV station weather teams usually do an excellent job connecting with viewers during severe weather. But we can’t build a loyal following if we only show up when warnings are issued.”

He has more to say on this topic. You can check that out here.