Are you on social media? Of course you are. But what is the best platform for journalists?
Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning show and reports for the weekday morning show. She was also recipient of the WBA’s ‘Best Online Personality” award, placing second.
She shares her thoughts.
Each social media platform reaches a different audience – but I think Twitter is my go-to social media platform for the job because it benefits and enhances all parts of what we do: it’s conducive to sharing up to the minute news updates, you can share your stories to a wider audience, and connect with viewers and other journalists easily. Multiple generations use Twitter, while it’s clear that younger generations are moving away from Facebook. And older generations haven’t quite gotten the hang of Instagram yet. I also love Twitter because I can be more myself there in a casual setting, and tweet my thoughts on everything from funny memes I want to share to the last season of Game of Thrones (it was a literal disgrace, obviously).
Have questions for Sara? Email Smaslardonar@wkow.com, send her a Facebook message, or tweet at her, @saramdnews.