WISN-TV names Pierce weekend evening news anchor

Milwaukee TV station WISN 12 News (WISN-TV) has named Kristin Pierce is the station’s new weekend evening news anchor. Pierce will work alongside meteorologist Daji Aswad at 5 p.m., 6 p.m. and 10 p.m. on Saturdays, along with Sundays at 5:30 p.m. and 10 p.m. starting at the end of March.

Pierce brings her community-centric storytelling and insightful journalism to the anchor desk, while reporting during weekdays on WISN 12 News.

“Kristin has a wealth of experience as an investigative journalist from communities all across the country,” said Jan Wade, president and general manager of WISN 12. “She’s exposed significant scandals and corruption through her hard-hitting reporting. She will be a terrific asset for our viewers across southeastern Wisconsin. We can’t wait for her to join the WISN 12 News team.”

Pierce previously served as an anchor and reporter at WHAS 11 in Louisville, Kentucky. Prior to that, she was an anchor and reporter at WWL-TV in New Orleans, Louisiana, and a reporter at WXYZ/WMYD in her hometown of Detroit, Michigan. Pierce has also worked as an associate producer in both Michigan and Ohio.

Over the course of her career, she has exposed a number of eye-opening stories, including a utility company paying for actors to advocate for a $210 million gas plant and a controversy surrounding the former Detroit mayor. Pierce also provided comprehensive reporting on the Flint, Michigan water crisis.

“WISN 12 has a team of talented journalists that I am looking forward to calling my colleagues,” said Pierce. “There’s so much to discover in Milwaukee – what makes people smile, rally together, or go home and hug their families a little tighter. I’m thrilled to join the WISN 12 news team and to call Milwaukee home!”

Pierce is a member of the National Association of Black Journalists. She is a survivor of domestic violence and spends a lot of time raising awareness about abuse. Pierce graduated cum laude from Bowling Green State University in Ohio, she’s a proud member of Alpha Kappa Alpha Sorority, Inc. and graduated with a Bachelor of Science in Journalism and a minor in Sociology.