Linear TV viewing up during pandemic

The COVID-19 pandemic is changing habits, including how viewers consume TV news.

Research is showing growth in linear viewing of local news over video on demand views. 

“In the March 2020 survey of more than 1,300 U.S. news consumers aged 18-64, SmithGeiger found that 85% of Americans have seen their lives affected by the COVID-19 pandemic.”

Read more here.