WBA NewsroomNews audiences are hungry for local information about COVID-19, according to the Center for Media Engagement.
In this article Katalina Deaven outlines a survey in which they asked people what pandemic information they’re looking for from their local news outlets.
The takeaway: “People are turning to their local newsrooms for information they can’t get from national outlets. Of the news posts we looked at, however, only 65% focused on local information.”
Check out the article before your next editorial meeting.