Keep COVID-19 coverage focused on local

News audiences are hungry for local information about COVID-19, according to the Center for Media Engagement.

In this article Katalina Deaven outlines a survey in which they asked people what pandemic information they’re looking for from their local news outlets. 

The takeaway: “People are turning to their local newsrooms for information they can’t get from national outlets. Of the news posts we looked at, however, only 65% focused on local information.”

Check out the article before your next editorial meeting.