WBA Newsroom
Lisa Vucsko was named News Director at WBAY-TV in Green Bay. She started Dec. 15.
She will lead the station’s newsroom, overseeing editorial strategy, day-to-day news operations, digital integration, and investigative projects.
Vucsko is an award-winning newsroom executive with more than 28 years of experience working in and leading Midwest, cross-platform news operations. Most recently, she served as Assistant News Director at FOX TV News in Chicago where she directed newsroom operations, led digital transformation initiatives, and managed investigative and special projects. In that role she implemented newsroom efficiency programs, partnered with digital teams to elevate real-time storytelling, and produced special political programming and investigative content.
Vucsko also served as Managing Editor at the same station, where she executed content strategy across all platforms, supervised editorial direction for more than 70 staff members, and led newsroom integration for major events including national elections and large-scale live broadcasts.
She began her career in assignment and editorial roles, building a strong foundation in breaking news logistics, story sourcing, and field coordination. She holds a Bachelor of Science in Broadcast Communications from the University of Illinois, Urbana-Champaign.
“This is an exceptional newsroom with a strong commitment to quality, community, and impactful storytelling, and I’m excited to contribute and collaborate as we continue doing meaningful work for the viewers who depend on us,” Vucsko said. “Can’t wait to get started!”