Can political campaigns use news footage?

From middlewick on Morguefile

Anchors and reporters might sometimes find the words they said in their newscasts taken out of context and used for political purposes. It’s a tactic used to increase a campaign ad’s credibility.

But it can be damaging for the anchors or reporters who find their reputations used for meeting a political objective.

RTDNA recently wrote about the problem, and noted that there’s not much journalists can do about the problem because most of the clips are so short they fall under fair use.

The article also offers suggestions for how newsrooms can respond when this happens.