Milwaukee station to debut 4 p.m. newscast

WISN-TV in Milwaukee is launching an hour-long 4 p.m. newscast starting on June 6.

The new weekday afternoon newscast will be co-anchored by Derrick Rose and Kristin Pierce. They are joined by Milwaukee’s Chief Meteorologist Mark Baden, who is currently celebrating his 25th year on air at WISN 12.

WISN 12 News at 4:00 p.m. has a distinct focus on breaking news and the very latest on stories and events happening in neighborhoods across Milwaukee and all of southeastern Wisconsin. As news develops, WISN 12 will deliver immediate updates and live interviews from multiple reporters on location while the situation unfolds.

“There will now be more news from more places, from the station viewers turn to for important local coverage,” says Jan Wade, president and general manager of WISN 12. “Through this newscast we’re expanding our live reporting – sharing up-to-the-second information as it happens.”

The additional newscast will feature Kristin Pierce and Derrick Rose at the anchor desk. Pierce currently serves as WISN 12’s weekend evening news anchor. In addition to her transition to WISN 12 News at 4 p.m., she will also provide reporting in the later weekday evenings newscasts.

“WISN has an extraordinary history that means so much to Milwaukee and southeastern Wisconsin. I am beyond grateful to take on a new role covering stories that matter to our community.” Pierce said.

In 2018, Rose joined WISN 12 as an investigative reporter and anchor of WISN 12 News at 9 p.m. on the True Crime Network, WISN 12’s multicast channel. He will continue in these roles along with his co-anchor duties on WISN 12 News at 4 p.m.

“I’m truly blessed to earn the trust of delivering the information this community needs and wants through this new early afternoon newscast. With this opportunity comes great responsibility and I’m grateful I get to share this path alongside Kristin, especially, and with the roster of the best storytellers, photojournalists and newsroom staff in this market,” Rose said.

“We are excited for the new co-anchor team of Derrick and Kristin. Both are very strong journalists who have a passion for getting answers for the community,” Wade said. “They are anchors and reporters and have always had a strong presence when covering important local news. They will bring a dynamic energy to their new co-anchor roles on the 4 p.m. newscast alongside Chief Meteorologist Mark Baden.”