Does your newsroom have a mission statement? Thomas Kent, writing for Poynter, suggests that you should have one.
Further, he suggests that the mission statement should tell an audience the issues the newsroom will be focused on and lay out fundamental values that will guide coverage decisions.
“Are you committed to getting more diverse voices and images into your coverage? Have you decided to report on issues and neighborhoods that are often neglected? Which ones? These can be declared specifically in a mission statement,” he writes.
He argues that a mission statement sets expectations and creates a standard by which you can measure your success.