WBA Newsroom
Gerron Jordan is being named co-anchor of ‘WISN 12 News This Morning’ on weekday mornings from 4:30 a.m. to 7:00 a.m., effective June 6. Jordan will work alongside current anchor Diana Gutiérrez, meteorologist Lindsey Slater and reporter Matt Salemme in News Chopper 12. Jordan previously served as the live desk anchor on ‘WISN 12 News This Morning.’
“When Gerron came to WISN 12, he quickly made a close connection with viewers across southeastern Wisconsin,” said Jan Wade, president and general manager of WISN 12. “He’s covered major news events in our area, from the Kyle Rittenhouse trial, to the Waukesha parade tragedy, and most recently the mass shooting after the Bucks playoff game.”
Before coming to WISN 12 in November 2021, Jordan worked as a co-anchor at WVLA/WGMB-TV in Baton Rouge, Louisiana since 2017. He also served as a general assignment reporter in KTVI/KPLR in St. Louis, Missouri.
“I get to help people start their day with important stories, breaking news, useful information, and a few laughs. I love this job!” Jordan said. “I grew up in the Midwest. This is my home. So taking on this new position is truly an honor.”
He began his career in a variety of roles at KPLC-TV in Lake Charles, Louisiana and WAFB-TV in Baton Rouge, Louisiana, including anchor, morning reporter, multimedia journalist and producer. Jordan is a native of Chicago, Illinois and graduated, with honors, from Howard University in Washington, DC with a Bachelor of Arts degree in Journalism. Jordan is also a proud member of the National Association of Black Journalists.
Jordan’s shift from the live news desk to the anchor desk follows the departure of Adrienne Pedersen, who is leaving the industry for a career outside of television. WISN 12 will be conducting an extensive nationwide search for a journalist to replace Jordan as the live news desk anchor of ‘WISN 12 News This Morning.’