Evolve your COVID-19 coverage

A lot has changed since the COVID-19 pandemic first took hold in the U.S., which means the needs of your audience have changed, and your coverage might need to change.

RTDNA is taking a fresh look at this topic with this article from Katarina Deaven from the Center for Media Engagement.

Deaven points out that FB posts about the pandemic are getting less engagement, but there are still topics related to the pandemic that will move the needle.