WBA NewsroomThe webinar was presented Tuesday afternoon, January 27th by Jacobs Media, a Michigan-based media consulting company selected by the WBA because of their experience in the space. The entire Jacobs Media team participated, including President Fred Jacobs, sales expert and Vice-President Paul Jacobs, social media expert (and Wisconsin native) Lori Lewis, and the COO of jacapps, their mobile application development company, Bob Kernen.
The webinar covered many areas, including:
- The research they conducted among WBA members that was the genesis of the Hotline.
- Information about how digital platforms are impacting listening, viewing, and revenue generation.
- An overview of the services that will be provided to Wisconsin broadcasters, including webinars, mailers, and the Hotline.
- Background on the Jacobs Media team that is available to Wisconsin broadcasters.
- Examples of the types of questions they are regularly asked by broadcasters.
If you were not able to participate in the webinar, it will be archived on the WBA’s website. (http://www.wi-broadcasters.org)