WBA NewsroomThe new categories recognize the importance of innovation and online storytelling in today’s broadcast newsroom.
Excellence in Innovation: This category is designed to award news organizations that innovate their product to enhance the quality of journalism and the audience’s understanding of news. Entries must demonstrate an innovative use of content, engagement, technology and/or audience experience which breaks the mold of traditional broadcast journalism.
Excellence in Social Media: This category is designed to reward news organizations that use social media to enhance the audience’s understanding of a single news story or news event/project, as evidenced by the quality of journalism and the quantity and quality of user engagement.
Posted by Tim Morrissey