Dutch broadcaster raises doubts about targeted digital ads

From DarrenHester on Morguefile

Ever since the advent of digital advertising, there’s been a focus on making the ads more efficient through targeting. The hope, of course, was to make them more valuable.

Well, a Dutch broadcaster recently decided to conduct an experiment in which it did away with all targeted ads. Conventional wisdom would tell you that this would hurt revenue.

Revenues went way up.

You can read more about it here.