WBA Newsroom
There’s a lot of hope for the future of local broadcast news among news directors, based on this survey.
The survey from RTDNA and Lawrence Herbert School of Communication at Hofstra University says local news directors, “cite continued high levels of trust in local news, even as trust in media overall declines, and the opportunity to innovate thanks to new technology as reasons to be optimistic about local news.”
The same respondents cite changing business models and an aging audience among their greatest challenges, but optimism for the future is still there.
While a lot is changing about how it’s delivered, audiences are still hungry for local news, and that’s not likely to change.