WBA Newsroom
Caroline Bach has been named Allen Media’s Wisconsin Regional News Director, overseeing operations at WKOW-Madison, WAOW-Wausau, WXOW-La Crosse and WQOW-Eau Claire.
“Caroline has been an integral part of our newsroom,” said Anna Engelhart, Regional Vice President for Allen Media Wisconsin markets. “I’m thrilled to have someone with her experience, positive attitude and effective communication skills.”
Bach started with the company at WVVA in West Virginia in 2012 as the Beckley Bureau Reporter and was soon promoted to Weekend Anchor. She came to WKOW as the Weekend Morning Anchor/Morning Reporter in 2014, eventually earning promotions to Weekend Morning Anchor/Executive Producer, 11 a.m. Anchor/5 p.m. producer, Content Manager and Assistant News Director. Bach graduated Magna Cum Laude from the Honors Program at Baldwin Wallace University. She completed an MBA from the University of Wisconsin, focusing on management, strategy and marketing.
“I’m extremely grateful and eager for this opportunity to lead the WKOW newsroom, as well as our newsrooms across the state of Wisconsin,” Bach said. “We have an excellent team of hard-working journalists who will continue to keep our community top of mind, providing content to keep viewers informed and safe.”
Bach began her duties at WKOW on Jan. 1. News Director Dani Maxwell was promoted to National News Director of Allen Media Broadcasting, WKOW’s parent company, after working for WKOW 27 News for 14 years. She will be working with all AMB newsrooms across the country, providing training, feedback, coaching and talent recruitment.