Data on audience might now match your assumptions

From Alvimann on Morguefile

If you think you know how your audience is consuming your journalism, you might want to check your assessments against new data from the global digital news study from Reuters.

Don’t want to read the whole thing? You can find a summary from RTDNA here.

One takeaway: It might seem like a lot of people are getting their news from partisan and alternative websites, but it’s not as many as you might think.