WBA Newsroom
RTDNA is out with the first installment of data from it’s annual local TV and radio news survey.
A few insights:
–In 2019, more stations aired more hours of local TV news than ever recorded in the annual newsroom survey.
–For the sixth year in a row, fewer than 50% of TV stations reported budget increases
–Fewer stations ran local radio news in 2019, and close to a record high percentage of stations report running local news from other sources rather than originating it.
–Of nearly 350 radio managers who reported the biggest long-term threat to their organizations, the most common answer, reported by 39.7% of respondents, involved revenue.
The article about the first installment is here.