WBA Newsroom
From Poynter:
Applications are now open for a new iteration of Poynter’s Digital Transformation Program, which will educate and coach up to 225 public media entities and hundreds of station leaders and their staffs on developing and optimizing an audience-first, multi-platform approach to their organizational strategies, operations and culture.
The initiative, funded by the Corporation for Public Broadcasting, builds on the success of the first Digital Transformation Program, which in 2022-23 trained 79 public media entities and 458 station personnel. As a result of the program, the participating stations generated more than $3.1 million in new digital revenue and acquired more than 10 million new digital audience users/subscribers.
Read more about the program’s two tracks and application process.
Applications close Sept. 6. Cost is free.