Earn trust with your audience

Trust is the coin of the realm for journalists, and a free self-guided course is aimed at helping journalists earn trust from their local communities.

From Poynter:

We have to stop assuming people understand the mission, ethics and processes behind our work in journalism. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.

This online, self-directed course, developed in partnership with our friends at  will help you understand mistrust and gain a better understanding of what trust in news looks like around the world. Examples and activities are designed for non-U.S. news media and fact-checking organizations, in collaboration with Poynter’s International Fact-Checking Network. If you are based in the U.S., check out instead.