Ever since the advent of digital advertising, there’s been a focus on making the ads more efficient through targeting. The hope, of course, was to make them more valuable. Well, a Dutch broadcaster recently decided to conduct an experiment in which it did away with all targeted ads. Conventional wisdom would tell you that this… Read More: Dutch broadcaster raises doubts about targeted digital ads »

RTDNA is hosting the following FREE webinar giving Black newsrooms leaders talk about their experiences in broadcast journalism. Don’t miss this! We often say that journalism “gives voice to the voiceless,” when what it really does – or can do – is remind us to listen to voices we’ve ignored. When communities are underrepresented in… Read More: Listen to Black newsroom leaders talk about their experiences »

WISC-TV and Madison Magazine Editorial Director Neil Heinen will retire in September after 28 years or writing editorials. In an article posted to the station’s website Heinen said, “It’s been an honor and a privilege for more than three decades to represent owner Elizabeth Murphy Burns and the Murphy Burns family’s commitment to journalism, to South Central… Read More: Madison editorial director to retire in September »