Monthly Archives: April 2019

Get your Digital Checkup from Seth Resler

Looking to step up your station’s digital game?

As a FREE service from YOUR WBA, you can get a personalized assessment of your station’s digital strategy from Jacobs Media’s Digital Dot Connector, Seth Resler.

Seth will get some basic information from you and teleconference with you (and your team, if you like) on April 17. Then, plan to come to the WBA Summer Conference at the Osthoff Resort on June 12-13 where Seth will meet with you in person to follow up on the advice he provided and help you refine your path forward.

Seth will look at your whole station’s strategy, including everything from email marketing to social media to website analytics.

Here’s how you can participate:

To sign up for an appointment, contact kgeissler@wi-broadcasters.org with times that you could meet with Seth on April 17. We will send you a survey to fill out to update Seth on your current digital goals.

This is a FREE service made available to you by YOUR WBA.

Don’t miss this unique opportunity to take a deep dive look at your station’s digital strategy.

Zelich to be honored by Midwest Broadcast Journalists Association

Mark Zelich

Former WSAW-TV news director and WBA Hall of Famer Mark Zelich will receive the highest honor available from the Midwest Broadcast Journalists Association.

Zelich will receive the Mitchell V. Charnley Award during its annual awards ceremony at the Midwest Journalism Conference on Saturday, April 13 in the Twin Cities.

Zelich, known simply as ‘Z’ to his colleagues, came to the Wausau television station then called WSAU-TV as a sports anchor in 1957, was named sports director in 1965, and became news director in 1977, a job he held until his retirement in 1994. He has trained and inspired hundreds of broadcast journalists throughout his career, earning his newsroom multiple awards and serving his audience in north central Wisconsin with distinction. He is also a member of the Emmy Silver Circle and was inducted into the WBA Hall of Fame in 1998.

“Z inspired excellence. His legacy lives on in the WSAW newsroom and in so many others across the country, where his former employees are finding their own success and making an impact on our business,” said MBJA President Jessica Laszewski. “Zelich has been a mentor and valued friend to many, who are paying it forward by guiding a new generation of journalists.”

After retiring, Zelich continued to work part-time as Special Projects Coordinator at WSAW until 2007, shepherding three events that started under his watch and continue to this day — the NewsChannel 7 Golf Classic and Pin Busters, a regional golf and bowling tournament respectively; and the NewsChannel 7 All Stars, which honors high school athletes. When Gray Television bought Wausau’s FOX affiliate in 2015, the “Z” in WZAW-TV, was included in honor of his service to the community.

“Zelich still inspires at the age of 90. Those who worked with him will tell you it was an honor and a privilege, and we can’t wait to celebrate Z and his outstanding contributions to our industry,” Laszewski said.

The awards ceremony will take place at the Aire Ballroom of the Crowne Plaza Aire Hotel in Bloomington, Minnesota at 7 p.m. on April 13. Reservations can be made on the conference website.

Column: Don’t purge records of expunged cases

April Barker

Wisconsin legislators are looking to reform current law governing the expungement of criminal records.

Among other things, SB-39 would allow those convicted of crimes for which the maximum term of imprisonment is six years or less (including some felonies) to ask a judge to expunge their convictions even if they fail to do so at the time of sentencing, as is currently required.

It would also allow those older than age 25 at the time of an offense to request expungement, and expressly provide that an expunged record cannot be considered a conviction for purposes of employment. The standard under present law would be carried forward, which lets judges grant expungement if they determine “that the person will benefit and society will not be harmed.”

The rationale for the bill, which has broad bipartisan support, is to give those who have made minor mistakes a fresh start, including supposedly enhanced employment opportunities. It is one of several current proposals to expand the availability of expungement. Gov. Tony Evers has called for expunging convictions for individuals convicted of possessing small amounts of marijuana, and legislators are looking to allow expungement for first-offense drunken driving.

Currently, when a case is expunged, the court file is sealed and the record removed from the state’s online court records system, Wisconsin Circuit Court Access program. Supporters of these bills consider this removal of records an essential component of expungement. (Last year, in a similar vein, the director of state courts implemented a policy removing, after two years, dismissed criminal cases from WCCA.)

While the goal of assisting people in moving past their pasts is laudable, we would do well to remember the words of the late U.S. Supreme Court Justice Louis D. Brandeis, who wrote, “Experience teaches us to be most on our guard . . . when the government’s purposes are beneficent.”

Wisconsin’s open records law declares that denying access to information about the actions of government is generally contrary to the public interest. That may be especially true when the information being removed involves the actions of law enforcement agencies and courts, both of whom are entrusted with great powers that are subject to abuse.

The goal of erasing criminal convictions for those who are deserving can be accomplished without removing records from public view. Employers already may not legally discriminate in hiring unless the circumstances of the conviction “substantially relate to the circumstances” of the job, or in other similarly limited instances.

Proponents of removing information assert that people are frequently denied employment because of minor or long-ago criminal convictions. But in fact, the vast majority of people with criminal convictions do manage to find work. The state has 1.4 million people with criminal pasts, according to one group pushing for expungement reform; the state’s unemployment rate is 3 percent, or about 94,000 workers.

Ceding the right to know what our government is doing is a slippery slope that has no identifiable stopping point. The denial of access to information about government activity unquestionably undermines our ability to know what our government is doing and has done.

In this case, there is little empirical evidence supporting the reasons for limiting access, however honorable the government actors’ intentions may be.

Your Right to Know is a monthly column distributed by the Wisconsin Freedom of Information Council (wisfoic.org), a group dedicated to open government. April Barker, the Council’s co-vice president, is an attorney with Schott, Bublitz & Engel of Brookfield.

Radio host moderates Madison mayoral forum

La Movida (WLMV) program director and host Lupita Montoto served as moderator for a Madison mayoral forum.

Current Madison Mayor Paul Soglin and challenger Satya Rhodes-Conway appeared at last week’s forum at Centro Hispano of Dane County in collaboration with the Latino Consortium for Action.

All the questions asked at the forum were questions from the community and most dealt with Latino issues. La Movida broadcast the forum live over the air and on Facebook.

Montoto was also a panelist during the WBA Foundation’s gubernatorial debate in October.

Montoto serves as Treasurer of the WBA Board.